You do not need a complicated strategy before attending a networking event, but a little preparation makes it much easier to relax and have useful conversations.
Start with one or two realistic goals. You might want to meet more local business owners, find a particular type of supplier, learn about other companies in the area or simply become more visible within the business community.
A useful goal is something you can influence. “Have three good conversations” is usually more practical than “win a new customer today”.
You will almost certainly be asked what you do. Prepare an answer that explains who you help and the problem you solve rather than listing every service you provide.
Keep it conversational. You are starting a discussion, not delivering an advertisement.
If somebody asks what a good introduction looks like for you, be specific. Company size, sector, location or a common business problem can make your answer much easier to remember.
Questions remove the pressure to think of something clever to say. Useful examples include:
People you meet may look you up during or after the event. Make sure your photo, headline and current company information explain clearly who you are. You do not need a perfect profile, but outdated information can make follow-up unnecessarily confusing.
Your phone and LinkedIn details are usually enough. Business cards can still be useful if you like using them. Bring anything else the event specifically asks for, but avoid carrying piles of brochures unless there is a reason.
Arriving before the room becomes busy can be particularly useful for first-time visitors and people who dislike walking into a large group. It also gives the host a chance to welcome you and explain the format.
Quality is more useful than quantity. Have enough conversations to make the event worthwhile, but give people your attention when you are speaking with them. Collecting contact details without learning anything about the person rarely creates a useful network.
Make a quick note about conversations you want to continue. Within a day or two, send a personal message that refers to what you discussed. Arrange a one-to-one meeting only where there is a sensible reason.
Our first business networking event FAQ covers what to wear, what to say and what to expect when you arrive.
When you are ready, view the upcoming Elevating Business networking events.